Salesforce is one of the most popular CRMs on the market, and hundreds of thousands of salespeople use it every day to manage customer relationships and make sales.
However, there’s something missing from Salesforce: payment acceptance.
Have you ever found yourself speaking with a customer on the phone when they want to make a purchase? You pull up their account in Salesforce, but rather than taking the credit card payment right then and there, you have to reach out to the accounting department and start the process of running the payment, which could take several hours or even several days. Your customer might feel frustrated by the delay, and in some cases, you could lose the sale.
Using an integrated payment application allows you to accept payments on Salesforce objects, accounts, and more, and speeds up the sales pipeline by eliminating unnecessary steps in the payment process and cutting down on time-consuming communication between the sales and accounting teams.
How to accept payments in Salesforce
An integrated payment application is a third-party module that plugs directly into Salesforce. Because it’s built specifically for Salesforce, it seamlessly blends in with the software and supports your current workflow in the system.
Once installed, there are two ways to use the integrated payment application: you can payment enable any object in Salesforce, or you can use the component app.
Payment enabling an object in Salesforce is easy—it’s a drag-and-drop process that allows you to add a payment module to orders, accounts, and more. From this small but mighty module, you can run a payment, set up recurring billing, and send an email payment request. Payment enabling an object is the fastest and easiest way to start accepting payments, since it integrates with your existing workflow.
If you want more control or visibility over your transactions, you can navigate to the component app, which lives with the rest of your Salesforce apps. From the component app, you can view your transaction history, drill down into individual transactions, and manage customer payments. The component app shows you the big picture of your transactions.
On top of simple payment acceptance in Salesforce, an integrated payment application gives your sales team additional features to optimize payment collections. For example, you can set up recurring billing schedules, securely request updated credit card information from customers, and send out email payment links right from Salesforce. These tools help you get paid faster and reduce the burden of busy work for your sales and accounting teams.
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Benefits of accepting payments on Salesforce invoices
When you can run credit cards directly in Salesforce, you’ll close more sales, because you can accept payments right away. There’s no delay and no wait time, so customers are less likely to back out. Not only will you bring better service to your customers, but you’ll have the agency to manage and build strong customer relationships.
Your sales team will spend less time on back and forth with the accounting department, and your accounting department can focus their attention on more important tasks. In addition, your accounting team will spend less time on manual payment processing, since the integrated payment application automates the payment process. When a salesperson runs a payment in Salesforce, the payment automatically syncs back to your accounting software, so there’s no double data entry or nightly reconciliation.
Conclusion
Salesforce is a powerful tool that helps sales teams better manage customer relationships and streamline the sales pipeline. You can improve upon that efficiency with an integrated payment application that allows you to accept payments on Salesforce objects, accounts, and more.
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